Forge Your Path. Know Your Brand

Branding Campaign for WyoTech

I spearheaded a comprehensive branding campaign for WyoTech, aimed at recruiting students to the iconic American West. This project involved the creation of a new brand identity and messaging strategy that resonated with the target audience. By infusing the campaign with the spirit and allure of rural America, we successfully positioned WyoTech as the premier educational institution for aspiring technicians. The result? A significant boost in student enrollment and brand recognition.

Salesforce Marketing Cloud Email Campaign

Leveraging my expertise in Salesforce Marketing Cloud, I orchestrated an innovative email campaign that significantly increased engagement and conversion rates for WyoTech. Through data-driven strategies and personalized content, the campaign captured the attention of potential students and guided them seamlessly through the enrollment process. The success of this campaign is a testament to my skills in digital marketing and my ability to harness the power of Salesforce for impactful results.

High-Quality Video Content

Understanding the importance of visual storytelling, I wrote and help produce a  series of high-quality video content series that showcased WyoTech’s offerings and vibrant campus life. These videos were pivotal in driving interest and engagement, providing prospective students with an immersive glimpse into their future at WyoTech. From concept to final cut, my video production skills ensured that each piece was not only visually appealing but also aligned with WyoTech’s brand narrative.

Skills and Expertise